right to maintain another equally sound perspective. Good writing can leave room for other valid opinions. And this is also different from captivating your reader with your beautiful prose. While you must keep your audience’s attention, there is such a thing as artful nonsense. Smooth writing cannot make up for a lack of substance. You want readers to finish your work thinking, “Now that was thought provoking!” At some point in your educational career, you were likely exposed to any number of writing